You maintain(ed) Zyopik's wardrobe so that she always looks her best (and chemical-freest)

I'm not going to pretend that I value being chemical-free as much as you do, but YOU value it, and you always make sure that Zyopik gets the best feeling and best looking clothing. You also use Zyopa’s wardrobe to make sure that everyone knows that Zyopik is number one, because you want Zyopik to have an engaged community of people.